Ind Act 2: What's the Point?

Directions:   Imagine that you have been hired as a marketing consultant by a new business owner in the area. The business owner has very little knowledge of marketing activities or the marketing concept. In fact, s/he isn’t sure that it is necessary to market the business or its products at all. Answer the following questions as though you were talking to the business owner.

These are essay questions.  Not a few words questions.....At least 2 sentences for each answer.